The research phase of the design process often involves things like: However, it’s still extremely valuable for designers to go through the researching phase themselves to build a better understanding of the audience they’re designing for (and how to make it work for you).
This allows both parties to iron out any uncertainties to ensure everyone is on the same page and improves problem solving.ĭepending on the scope of the project, you’ll want to include as much valuable information in your creative brief to minimize the time spent in this step. We also recommend going over creative briefs in person or over video if the project is more complex. Examples of similar work you like (and don’t)Ĭheck out Co-Schedule’s creative brief template.What you intend viewers to do when they see the final product.
What the final product should be (I.e. If there is one define the problem the brand is facing. You’ll want to include as much relevant information as possible to reduce any confusion, and as a result, back and forth.īe sure to include the following in your brief: It's the first and arguably one of the most important steps in the visual design process as it will lead the ideation phase in creating a design which meets the requirements.Ī creative brief is a document that’s aimed to help the designer understand the scope of the project and what’s needed from them. Algeria, Angola, Argentina, Australia, Bahrain, Benin, Bermuda, Bolivia, Botswana, Brazil, Brunei Darussalam, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Central African Republic, Chad, Chile, Colombia, Comoros, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Djibouti, Ecuador, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Falkland Islands (Islas Malvinas), Gabon Republic, Gambia, Germany, Ghana, Greenland, Guinea, Guinea-Bissau, Guyana, Hong Kong, Indonesia, Iraq, Israel, Japan, Jordan, Kenya, Kuwait, Laos, Lebanon, Lesotho, Liberia, Macau, Madagascar, Malawi, Malaysia, Mali, Mauritania, Mauritius, Mayotte, Mexico, Morocco, Mozambique, Namibia, New Zealand, Niger, Nigeria, Oman, Paraguay, Peru, Philippines, Puerto Rico, Qatar, Republic of the Congo, Rwanda, Saint Helena, Saint Pierre and Miquelon, Saudi Arabia, Senegal, Seychelles, Sierra Leone, Singapore, Somalia, South Africa, Suriname, Swaziland, Taiwan, Tanzania, Thailand, Togo, Tunisia, Turkey, Uganda, United Arab Emirates, United Kingdom, Vietnam, Virgin Islands (U.S.The creative design process starts with a creative brief which sets the tone for the entire project.
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